The Regional Manager provides the vision and leadership for a specific group of stores. These regions are normally between about 15 and 20 strong, and can stretch over a wide geographic area. Every store is different and it is really important to recognise this, or each store will never realise its full potential.

As well as providing coaching and feedback on store visits, Regional Managers are also involved in diverse strategic projects looking at growing the business, working closely with the Head Office support functions to turn this strategy into reality. Regional Managers are accountable for developing new and creative ways of driving sales, delivering a planned approach to increasing customer loyalty and attracting new business in their region.

A great Regional Manager needs to be dynamic with a real 'can do attitude', resilient under pressure and enjoy working at pace. They need to be highly commercial, market aware and adopt an 'own business' mentality. They are obsessive about customer service and passionate about developing and motivating their stores' team.

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