Visual Merchandising plays a key role both within our Stores and our Head Office.

Our Head Office team works closely with the Divisional Directors and Brand Managers to communicate via regular guidelines the key layout principles, volume lines, visual dressings and signage of all our stock packages. This team also develops visual concepts, such as the windows and Christmas treatment for our stores. The Head Office team work hand in hand with our Regional Visual Merchandisers on 'Model Stores'. These stores are set up to demonstrate the best way to present our stores to the rest of the chain.

The role of the Regional Visual Merchandiser is to ensure that stores interpret the VM guidelines, fixture layouts, product and visual presentation and signage to the best effect using each store's individual architecture, fixturing and visual equipment to the best effect. This in itself is a challenge with many types of format of stores across the country. They also play a key role in coaching, training and developing the store teams to improve their sales floor standards.

Both roles require different skill sets. The Head Office role has key IT requirements for producing the communications, whilst the Regional Visual Merchandiser requires great training and coaching techniques and the ability to make the best out of any retail situation. However, crucially both roles require the Visual Merchandiser to be able to recognise and deliver great visual merchandising to ensure our stores reflect the vision of the Brand.

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